Testimonials

Jasmine Richards

Daniel's strategic planning was spot-on, and his digital savvy really boosted our online presence. Totally recommend if you're looking to level up your marketing game!

Monica Chandler

Explored various agencies, but Daniel Morel's blend of sharp digital strategies and robust branding truly stood out. Results are visible and lasting. Highly recommend.

Thomas Krazinski

The leadership training from Daniel Morel was spot-on. It subtly fine-tuned our marketing team's skills without disrupting our daily workflow. Quite efficient.

The Smart Web P.A.S.S. Framework Plan for

Help Me Market Better

🧩 Business Summary

Help Me Market Better offers flexible, executive-level marketing leadership to Canadian small and mid-sized businesses. Services include strategic planning, digital campaigns, brand development, and AI-powered automation, all without the cost of a full-time marketing team

🎯 Ideal Client Avatar

Canadian business owners, typically in home services, healthcare, hospitality, retail, or tech who want to grow smartly, boost visibility and leads, and leverage AI-augmented marketing without hiring an in‑house senior marketer

✨ Power Offer

We provide Canadian small-to-mid businesses looking to boost visibility, leads, and ROI, providing Fractional Marketing Director services and AI-powered marketing automation so you can grow smartly without the cost of hiring full-time marketing staff, without agency fluff, in as little as 4 weeks.

🛠️ P.A.S.S. Framework

Prospect (Lead Generation):
Run targeted Facebook & Instagram Reach campaigns aimed at local business owners who fit the ideal client profile. Emphasize the cost savings and senior marketer access, supported by social media content.

Acquire (Lead Capture & Qualify):
Use interactive quizzes to qualify leads. Drive completion with a clear CTA's ("Grab your P.A.S.S. Framework") and (“Schedule your free 20‑minute Growth Strategy Call”) and integrate the quiz form with AI assisted automated nurturing.

Sell (Convert to First Sale):
Launch an entry-level “Quick Start Strategy Session” packaged service. Promote it via a streamlined mobile landing page featuring the Power Offer, detailing outcomes, testimonials, and a clear CTA button. Upsell to ongoing fractional marketing services once initial value is demonstrated.

Support (Retention & Referrals):
After initial delivery, deploy an feedback campaign asking for reviews, testimonials, and referrals. Offer incentives like a complimentary marketing services for referrals add-on or discount on next month’s service to encourage participation and advocacy.

I’ll build your custom plan and email it to you — no strings.

FAQs

Your Questions Answered: Insights for Effective Marketing Partnership

What is a Fractional Marketing Director?

A Fractional Marketing Director offers strategic marketing leadership on a flexible, part-time basis, allowing businesses to access expert skills without the full-time cost.

How can your services integrate with our existing team?

We work closely with your team, complementing efforts and aligning strategies with your business goals.

What types of businesses do you typically work with?

We specialize in helping local businesses across the Niagara region — from home services to healthcare, hospitality to retail — craft smarter marketing strategies that drive results.

How do you measure the success of your marketing strategies?

Success measurement is based on predefined KPIs aligned with your business goals, including traffic, lead generation, conversion rates, and ROI. Regular reporting and analytics ensure transparency and continual strategy refinement.

What makes you different from other marketing consultants or agencies

Our unique selling point is the provision of senior-level marketing expertise on a fractional basis, which provides flexibility and cost-effectiveness. Additionally, our personalized approach ensures that we deeply understand your business and tailor strategies that genuinely resonate with your unique brand voice and objectives.

Do you only work with local businesses in Niagara?

While my main focus is supporting Niagara-based businesses, I also work with select clients outside the region who value a hands-on, strategic approach to marketing without hiring a full-time team.